The General Directorate of Happiness at the Ministry of Interior, in cooperation with Ras Al Khaimah Police, represented by the Customer Happiness Council at the Comprehensive City Police Station, organized a Customer Happiness Council aimed at strengthening community partnerships and promoting a culture of customer engagement in the design and development of government services.

The event was attended by Colonel Mohammed Saeed Ambasi, Director of the Comprehensive Police Stations Department, along with representatives from the Ministry of Interior, Ras Al Khaimah Police personnel, and members of the public at Al Madina Comprehensive Police Station.

During the session, Colonel Ambasi emphasized that Customer Happiness Councils serve as an effective strategic platform for establishing direct communication with the public, listening to their opinions and suggestions, and actively involving them in enhancing government services and improving the customer experience. He noted that these efforts align with the UAE Government’s vision to enhance quality of life and security, reduce time and effort, and deliver seamless, proactive, and customer-centric services.

He further highlighted the national objective of transforming at least 50% of government procedures and services into automated, AI-enabled services within the next two years, enabling customers to complete their transactions without human intervention.

The session explored several innovative proposals presented by participants, including the use of artificial intelligence to support criminal investigations, enhance the accuracy and quality of investigation reports, and develop smart solutions to improve service delivery. Among the proposals discussed was the introduction of a dedicated QR code system for submitting reports during crises and emergencies, aimed at reducing pressure on operations rooms and accelerating response times.

Participants also discussed the development of interactive digital platforms to continuously gather customer feedback, as well as the use of artificial intelligence technologies to analyze and classify incoming reports and generate proactive insights that support informed decision-making.

In addition, the council highlighted the importance of expanding integrated digital services that enable customers to complete transactions remotely, such as submitting requests to withdraw reports electronically without the need to visit police stations. These initiatives support the concept of unified service channels and reinforce the principle of providing services “once only” through smart, seamless, and integrated systems that elevate the customer experience to unprecedented levels of efficiency, speed, and accuracy.